Time is a documentary film directed by Garrett Bradley that follows one family’s decades-long journey to reunite with their incarcerated father. Luminous, verite cinematography is woven together with intimate, family archival footage. These two footage styles informed our visual partioning throughout the campaign. The grid, meant to feel like an extension of the film itself, switched back and forth between each type of footage, creating contrast and varied visual flow. 


Executive Creative Director: Fernando Ramirez   |   Art Direction + Design: Ellen Fabini   |   Account Manager: Elina Sundqvist   |   Motion Design + Editing: Isaac Taleno, Jose Guerrero   |   Strategy: Sway Benns   |   Copy: Steven Le