Working in parallel with the excellent Grandson print team, I utilized their direction to create social pieces for both Hulu and Ramy himself. Drawing from Habibi Funk album covers, and retro Egyptian ephemera, our goal was to create an execution that felt raw, organic, and fresh™, and not like typical branded marketing.

In parallel with this process, I was also developing styleframes, motion tests, and looks for the trailer that the editorial team was working on.


Executive Creative Director: Goktug Sarioz   |   Print Creative Director: George McWilliams   |   Art Direction: Deema Alansari   |   Art Direction + Design + Motion Design: Ellen Fabini   |   Editorial: Rob Raguse   |   Producer (Digital): Lauren Gorey   | Producer (Theatrical): Tommy Ferree   |   Handwriting (Arabic): Deema’s Friend




Social Statics

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Trailer Graphic Exploration

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